All major search engines will index your site and rank it in their listing based on many variables, however one of the most important ones is website linking. What this means to a website owner is that your site will have a higher rank the more sites that link to it. Links into your site are also evaluated based on the rank of the site linking in. The more popular the incoming link the more valuable. The most popular search engine Google refers to this value as pagerank. Here are the most popular strategies for increasing website linking.

1. Link Bait

2. Reciprocal Linking

3. One-way Linking

4. Multi-way Linking

5. Link Campaign

6. Incestuous Linking